Social Network Sites and ageing: Roles of Facebook to enhance seniors’ well-being


  • Irene Di Bernardo University of Naples Federico II
  • Andrea Ruggiero
  • Cristina Mele


silver economy, social media opportunities, seniors' well-being, psychological well-being, netnography


Scopo del documento: i siti di social network (SNS) tra gli anziani sono in aumento, offrendo opportunità per facilitare le loro connessioni e ripristinare l'interazione sociale. Questo documento mira a indagare i ruoli di Facebook nel migliorare il benessere degli anziani.

Metodologia: è stata effettuata una netnografia per esplorare il ruolo dei gruppi di Facebook in termini di benessere per le persone anziane. Sono stati raccolti e analizzati un totale di 411 post in 10 comunità online.

Risultati: Basandosi sul quadro sul benessere psicologico sviluppato da Ryff e Keyes, questo studio evidenzia tre ruoli che i gruppi di Facebook possono svolgere per migliorare il benessere degli anziani: fornitore di informazioni, facilitatore sociale e riduttore di solitudine.

Limiti della ricerca: Lo studio presenta alcuni limiti legati alla generalizzabilità dei risultati della ricerca. Tuttavia, queste limitazioni possono rappresentare potenziali vie per la ricerca futura.

Implicazioni pratiche: questo studio fornisce ai professionisti spunti utili su come Facebook può migliorare le diverse dimensioni del benessere. I fornitori di servizi possono ideare comunicazioni e servizi efficaci su misura per le esigenze degli anziani.

Originalità dello studio: questo studio contribuisce a comprendere gli SNS (come i gruppi di Facebook) nel supportare il benessere psicologico degli anziani.


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