From Wine to Circular Vines via the BCorp Certification: an exploratory analysis of Italian SMEs

Abstract

Purpose of the paper:  This study aims to explore how BCorp certification can guide low-tech hybrid-purpose SMEs in embodying Circular Economy principles. It addresses the following research question: is the BCorp certification an appropriate tool for anchoring Circular Economy principles at the core of SMEs, leading to a better balance between social and economic purposes?

Methodology: To address the aforementioned research question, this research employs a comparative multiple analysis approach focused on six Italian wine BCorps. This qualitative approach allows for an in-depth exploration of entrepreneurial and circular transformative paths of selected companies, boosted by the requirements of the certification scheme.

Findings: The findings highlight the practices and initiatives that influence and guide the potential circularity of the selected companies, by assessing the efficacy of BCorp certification in facilitating the integration of Circular Economy principles.  

Research limits: The exploratory nature of this study represents its main limitation, restricting the generalizability of result. The findings are also heavily context-dependent, requiring further investigations in other industries and countries. However, these limitations provide a platform for future research.

Practical implications: The present study offers some practical implications. Managers of hybrid-purpose organizations could benefit from a categorization of practices and initiatives that allows BCorps to pursue a double profit-purpose goal with Circular Economy principles, while fostering the effective implementation of business models for Circular Economy.

Originality of the paper: This paper’s originality lies in its ability to explore the potential of BCorp certification’ requirements in guiding companies in the application of Circular Economy principles.