La percezione della web atmosphere tra i visitatori del centro commerciale (The perception of the web atmosphere among shopping mall visitors)
DOI:
https://doi.org/10.7433/s100.2016.10Keywords:
web atmosphere, web marketing, experiential marketing, shopping centerAbstract
Purpose of the paper: The paper focuses on the analysis of atmospheric cues of shopping center’ websites. The aim of the study is to understand the importance of different atmospherics, by considering the customer perspective and his/her attitude towards a shopping center.
Methodology: The research is based on a survey carried out on a sample of 438 college students, aged between 18 and 30 years.
Findings: Findings reveal that customers with different shopping center’s attitudes give different importance to the atmospheric cues. Moreover respondents usually give a lot of importance to websiteattributes that promote social interactivity.
Research limits: The sample includes only students having similar lifestyle. It seems necessary to extend the investigation to a wider population and to take into account also the retailer’s perspective in order to better analyze the management of online atmosphere.
Practical implications: Online investment aimed at strengthening the presence and promotions on social networks and other interactive applications (forum, chat ...) could be helpful to increase the websiteattractiveness and to improve the customers’ retention.
Originality: Literature on websiteatmosphere applied to the shopping centers (and in general to the retail sector) is very limited. Moreover, this contribution focuses on the social dimension of the websiteatmosphere, that was little explored in past studies.
References
AINSWORTH J., BALLANTINE P.W. (2014), “That's different! How consumers respond to retail websitechange”, Journal of Retailing and Consumer Services, vol. 21, n. 5, pp. 764-772.
AHN T., SEEWON R., INGOO H. (2005), “The impact of the online and offline features on the user acceptance of Internet shopping malls”, Electronic Commerce Research and Applications, vol. 3, n. 4, pp. 405-420.
ALADWANI A.M., PALVIA P.C. (2002), “Developing and validating an instrument for measuring user-perceived web quality”, Information and Management, vol. 39, n. 6, pp. 467-476.
ANDZULIS, J.M., PANAGOPOULOS, N.G., RAPP, A. (2012), “A review of social media and implications for the sales process”, Journal of Personal Selling and Sales Management, vol. 32, n. 3, pp. 305-316.
ARNOLD M.J., REYNOLDS K. (2003), “Hedonic Shopping Motivations”, Journal of Retailing, vol. 79, n. 2, pp. 77-95.
BABIN B.J., ATTAWAY J.S. (2000), “Atmospheric as Tool for Creating Value and Gaining Share of Customer”, Journal of Business Research, vol. 49, n. 2, pp. 91-99.
BABIN B.J., DARDEN W., GRIFFIN M. (1994), “Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value”, Journal of Consumer Research, vol. 20, n. 4, pp. 644-656.
BAI B., LAW R., WEN I. (2008), “The impact of websitequality on customer satisfaction and purchase intentions: evidence from Chinese online visitors”, International Journal of Hospitality Management, n. 27, pp. 391-402.
BAKER J., HAYTKO D. (2000), “The mall as entertainment: Exploring teen girls’ total shopping experiences”, Journal of Shopping Center Research, vol. 7, n. 1, pp. 29-58.
BAKER J., GREWAL D., PARASURAMAN A. (1993), “The Influence of Store Environment on Quality Inferences and Store Image”, Journal of the Academy of Marketing Science, vol. 22, n. 4, pp. 328-339.
BALOGLU S., PECKAN Y.A. (2006), “The websitedesign and Internet site marketing practices of upscale and luxury hotels in Turkey”, Tourism Management, vol. 27, n. 1, pp. 171-176.
BANERJEE D.N. (2012), “A Study on The Attractiveness Dimensions of Shopping Malls - An Indian Perspective”, International Journal of Business and Social Science, vol. 3, n. 2, pp. 102-111.
BARLOW A.K., SIDDIQUI N.Q., MANNION M. (2004), “Developments in information and communication technologies for retail marketing channels”, International Journal of Retail and Distribution Management, vol. 32, n. 3, pp. 157-163.
BERTHON P.R., PITT L.F., PLANGGER K., SHAPIRO D. (2012), “Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy”, Business Horizons, vol. 55, n. 3, pp. 261-271.
BHATTI N., BOUCH A., KUCHINSKY A. (2000), “Integrating user-perceived quality into web server design”, Computer Networks, vol. 33, n. 1-6, pp. 1-16.
BELANCHE D., CASALÓ L.V., GUINALÍU M. (2012), “Websiteusability, consumer satisfaction and the intention to use a website: the moderating effect of perceived risk”, Journal of Retailing and Consumer Services, vol. 19, n. 1, pp. 124-132.
BELLMAN S., LOHSE G.L., JOHNSON E.J. (1999), “Predictors of online buying: Findings from the Wharton virtual test market”, Communications of the ACM, vol. 42, n. 12, pp. 32-28.
CAO M., ZHANG Q., SEYDEL J. (2005), “B2C e-commercewebsitequality: An empirical examination”, Industrial Management and Data Systems, vol. 105, n. 5, pp. 645-661.
CHEN K., YEN D.C. (2004), “Improving the quality of online presence through interactivity”, Information and Management, n. 42, pp. 217-226.
CHEN Q., WELLS W.D. (1999), “Attitude Toward the Site”, Journal of Advertising Research, vol. 39, n. 5, pp. 27-38.
CHEN Y., FAY S., WANG Q. (2011), “The role of marketing in social media: How online consumer reviews evolve”, Journal of Interactive Marketing, vol. 25, n. 2, pp. 85-94.
CHEN Y.H., HSU I., LIN C.C. (2010), “Websiteattributes that increase consumer purchase intention: A conjoint analysis”, Journal of Business Research, vol. 63, n. 9, pp. 1007-1014.
CIOPPI M., SAVELLI E. (2014), “Atteggiamento degli utenti verso il centro commerciale e finalità di utilizzo del sito web”, in Atti dell’XI Convegno Annuale della Società Italiana Marketing Food Marketing, Modena 18-19 settembre.
CNCC (2015), L’industria dei centri commerciali in Italia, Consiglio nazionale dei centri Commerciali, Milano.
CNR (2009), “Centro commercial batte museo e biblioteca”, documento disponibile online: http://www.cnr.it/news/index/news/id/4816 (ultimo accesso: 2 marzo 2016).
CONSTANTINIDES E., FOUNTAIN S.J. (2008), “Web 2.0: Conceptual foundations and marketing issues”, Journal of Direct, Data and Digital Marketing Practice, vol. 9, n. 3, pp. 231-244.
DAILEY L. (2004), “Navigational web atmospherics: explaining the influence of restrictive navigation cues”, Journal of Business Research, vol. 57, n. 7, pp. 795-803.
DAWSON S., KIM. M. (2010), “Cues on Apparel Web Sites that Trigger Impulse Purchases”, Journal of Fashion Marketing and Management, vol. 14, n. 2, pp. 230-246.
DE FIORI A., JACONO QUARANTINO M., LAZZARI M. (2010), “L'uso di strumenti di comunicazione telematica fra gli adolescenti”, in Lazzari M., Jacono Quarantino M. (a cura di), Adolescenti tra piazze reali e piazze virtuali, Bergamo University Press.
DE NISCO A., NAPOLITANO M.R. (2006), “Entertainment Orientation of Italian Shopping centers: Antecedents and Performance”, Managing Service Quality, vol. 16, n. 2, pp. 145-166.
DECK S. (1997), “Ease of navigation key to successful e-malls”, Computerworld, vol. 31, n. 28, pp. 4 e ss.
DELONE W.H., MCLEAN E.R. (1992), “Information systems success: The quest for the dependent variable”, Information Systems Research, vol. 3, n. 1, pp. 60-92.
DRÈZE X., ZUFRYDEN F. (2004), “Measurement of online visibility and its impact on Internet traffic”, Journal of Interactive Marketing, vol. 18, n. 1, pp. 20-37.
EL-ADLY M.I. (2007), “Shopping malls attractiveness: a segmentation approach”, International Journal of Retail and Distribution Management, vol. 35, n. 11, pp. 936-950.
ENDERS A., HUNGENBERG H., DENKER H.P., MAUCH S. (2008), “The long tail of social networking: Revenue models of social networking sites”, European Management Journal, vol. 26, n. 3, pp. 199-211.
EROGLU S.A., MACHLEIT K.A., DAVIS L.M. (2003), “Empirical testing of a model of online store atmospherics and shopper responses”, Psychology and Marketing, vol. 20, n. 2, pp. 139-150.
EUROSTAT (2014), “E-commerce statistics”, Documento disponibile online: http://ec.europa.eu/eurostat/statistics-explained/index.php/E-commerce_statistics (ultimo accesso: 4 marzo 2016).
FOSDICK M. (2012), “The globalization of social media: consumer relationships with brands evolve in the digital space”, Strategic Direction, vol. 28, n. 6.
GALLUCCI F., POPONESSI P. (2008), Il marketing dei luoghi e delle emozioni, Egea, Milano.
GATAUTIS R., VAICIUKYNAITE E. (2013), “WebsiteAtmosphere: Towards Revisited Taxonomy Of WebsiteElements”, Economics and Management, vol. 18, n. 3, pp. 537-544.
HAUSMAN A.V, SIEKPE J.S. (2009), “The effect of web interface features on consumer online purchase intentions”, Journal of Business Research, vol. 62, n. 1, pp. 5-13.
HAWN C. (2009), “Take Two Aspirin and Tweet Me In The Morning: How Twitter, Facebook, and Other Social Media Are Reshaping Health Care”, Health Affairs, vol. 28, n. 2, pp. 361-368.
HAYTKO D.L., BAKER J. (2004), “It’s all at the mall: exploring adolescent girls’ experiences”, Journal of Retailing, vol. 80, n. 1, pp. 67-83.
HERNÁNDEZ B., JIMÉNEZ J., MARTÍN M.J. (2009), “Key websitefactors in e-business strategy”, International Journal of Information Management, vol. 29, n. 5, pp. 362-371.
HIRSCHMAN E.C., HOLBROOK M.B. (1982), “Hedonic Consumption: Emerging Concepts, Methods and Propositions”, Journal of Marketing, vol. 46, n. 3, pp. 92-101.
HUOTARI L., ULKUNIEMI P., SARANIEMI S., MÄLÄSKÄ M. (2015), “Analysis of content creation in social media by B2B companies”, Journal of Business and Industrial Marketing, vol. 30, n. 6, pp. 761-770.
JIANG Z., CHAN J., TAN B.C.Y., CHUA W.S. (2010), “Effects of interactivity on websiteinvolvement and purchase intention”, Journal of the Association for Information Systems, vol. 11, n. 1.
JOLLIFFE I. (2002), Principal component analysis, John Wiley & Sons, Ltd., New York.
KAPLAN A.M., HAENLEIN M. (2010), “Users of the world, unite! The challenges and opportunities of Social Media”, Business Horizons, vol. 53, n. 1, pp. 59-68.
KHAOLA P.P., POTIANE B., MOKHETHI M. (2014), “Environmental concern, attitude towards green products and green purchase intentions of consumers in Lesotho”, Ethiopian Journal of Environmental Studies and Management, vol. 7, n. 4, pp. 361-370.
KIM H.S. (2006), “Using hedonic and utilitarian shopping motivations to profile inner city consumers”, Journal of Shopping Center Research, vol. 13, n. 1, pp. 57-79.
KIM J.H., LENNON S. (2012), “Music and amount of information: do they matter in an online apparel setting?”, The International Review of Retail, Distribution and Consumer Research, vol. 22, n. 1, pp. 55-82.
KIM Y.K. (2002), “Consumer value: an application to mall and Internet shopping”, International Journal of Retail & Distribution Management, vol. 30, n. 12, pp. 595-602.
KIM S., LIN J. (2001), “Consumers’ perceived importance of and satisfaction with Internet shopping”, Electronic Markets, vol. 1, n. 3, pp. 148-154.
KIM S., STOEL L. (2004), “Apparel retailers: websitequality dimensions and satisfaction”, Journal of Retailing and Consumer Services, vol. 11, n. 2, pp. 109-117.
KIRTIŞ A.K., KARAHAN F. (2011), “To be or not to be in Social Media arena as the most cost-efficient marketing strategy after the global recession”, Procedia-Social and Behavioral Sciences, vol. 24, pp. 260-268.
KOO D.M., JU S.H. (2010), “The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention”, Computers in Human Behavior, vol. 26, n. 3, pp. 377-388.
KWON D., KNOWN Y.J., SONG Y.-T., LEE R. (2014), “An empirical study on the relationship between user characteristics and quality factors for effective shopping mall websites implementation”, in LEE R. (ed.), Software Engineering Research, Management and Applications, Springer International Publishing, pp. 117-127.
ISTAT (2014), “Le tecnologie dell’informazione e della comunicazione nelle imprese”, Documento disponibile online: http://www.istat.it/it/archivio/143752 (ultimo accesso: 7 marzo 2016).
LEE Y., KOZAR K.A. (2006), “Investigating the effect of websitequality on e-business success: an analytic hierarchy process (AHP) approach”, Decision Support Systems, vol. 42, n. 3, pp. 1383-1401.
LIANG T.P., LAI H.J. (2002), “Effect of store design on consumer purchases: van empirical study of online bookstores”, Information Management, vol. 39, n. 6, pp. 431-44.
LIN J.C.C., LU H. (2000), “Towards an understanding of the behavioral intention to use a web site”, International Journal of Information Management, n. 20, pp. 197-208.
LOIACONO E.T., RICHARD T.W., GOODHUE D.L. (2007), “WebQual: an instrument for consumer evaluation of web sites”, International Journal of Electronic Commerce, vol. 11, n. 3, pp. 51-87.
MANGANARI E.E., SIOMKOS G.J., VRECHOPOULOS A.P. (2009), “Store atmosphere in web retailing”, European Journal of Marketing, vol. 43, n. 9/10, pp. 1140-1153.
MARTIN C.A., TURLEY, L.W. (2004), “Malls and consumption motivation: an exploratory examination of older Generation Y consumers”, International Journal of Retail & Distribution Management, vol. 32, n. 10, pp. 464-475.
MASSICOTTE M., MICHON R., CHEBAT J., SIRGY M., BORGES A. (2011), “Effects of Mall Atmosphere on Mall Evaluation: Teenage Versus Adult Shoppers”, Journal of Retailing and Consumer Services, n. 18, pp. 74-80.
MATTHEWS M., TAYLOR M., SMITH P.B., LIMB M. (2000), “The Unacceptable Flaneur: The Shopping Mall as a Teenage Hangout”, Chilhood 2000, n. 7, pp. 279.
MIRANDA F.J., BENAGIL T.M. (2004), “Quantitative evaluation of commercial websites: An empirica study of Spanish firms”, International Journal of Information Management, vol. 24, n. 4, pp. 313-328.
MOLLA-DESCALS A., FRASQUET M., RUIZ-MOLINA M.E., NAVARRO-SANCHEZ E. (2014), “Determinants of websitetraffic: the case of European fashion apparel retailers”, The International Review of Retail, Distribution and Consumer Research, vol. 24, n. 4, pp. 411-430.
NIELSEN J. (2000), Designing Web Usability, New Riders Publishing, Indianapolis.
NIKOLAEVA R. (2006), “E-commerce adoption in the retail sector: empirical insights”, International Journal of Retail and Distribution Management, vol. 34, n. 4/5, pp. 369-387.
NOUR M.A., FADLALLA A. (2000), “A framework for web marketing strategies”, Information Systems Management, vol. 17, n. 2, pp. 41-50.
RANGANATHAN C., GANAPATHY S. (2002), “Key dimensions of business-to-consumer web sites”, Information and Management, vol. 39, n. 6, pp. 457-465.
RAPPORTO CENSIS/UCSI (2013), Documento disponibile online: http://www.censis.it/7?shadow_comunicato_stampa=120930 (ultimo accesso: 7 agosto 2015).
REDA S. (1997), “Improved search function seen as a key to Internet shopping”, Stores, vol. 79, n. 8, pp. 60-67.
RIEGNER C. (2007), “Word of mouth on the web: the impact of Web 2.0 on consumer purchase decisions”, Journal of Advertising Research, vol. 47, n. 4, pp. 436-447.
ROBBINS S., STYLIANOU A. (2003), “Global corporate websites: An empirical investigation of content and design”, Information and Management, n. 40, pp. 205-212.
SANDS S., OPPEWAL H., BEVERLAND M. (2008), “The Influence of In-store Experiential Events on Shopping Value Perceptions and Shopping Behavior”, Advances in Consumer Research, n. 35, pp. 298-303.
SARI A.A., KUSUMA H.E., TEDJO B. (2015), “A Strategic Planning For A College Student-Segment Shopping Mall”, International Research Journal of Business Studies, vol. 4, n. 2.
SCHAUPP L.C., BELANGER F. (2005), “A conjoint analysis of online consumer satisfaction”, Journal of Electronic Commerce Research, vol. 6, n. 2, pp. 95-111.
SHIM S.I., LEE Y. (2011), “Consumer's perceived risk reduction by 3D virtual model”, International Journal of Retail and Distribution Management, vol. 39, n. 12, pp. 945-959.
SHIM B.S., SUH Y.M. (2010), “CRM Strategies for a Small-Sized Online Shopping Mall Based on Association Rules and Sequential Patterns”, in: 14th Pacific Asia Conference on Information Systems, PACIS, pp. 355-366.
SCHNEIDERMAN B. (1988), Designing the User Interface: Strategies for Effective Human-Computer Interaction, 3rd edition, Addison Wesley, Reading.
TAN G.W., WEI K.K. (2006), “An empirical study of web browsing: Towards an effective websitedesign ”, Electronic Commerce Research and Applications, n. 5, pp. 261-271.
TAYLOR M.J., ENGLAND D. (2006), “Internet marketing: web site navigational design issues”, Marketing Intelligence and Planning, vol. 24, n. 1, pp. 77-85.
TORDJMAN A. (1994), “European retailing: convergences, differences and perspectives”, International Journal of Retail and Distribution Management, vol. 22, n. 5, pp. 3-19.
TURLEY L.W., MILLIMAN R.E. (2000), “Atmospheric Effects on Shopping Behaviour: a Review of the Experimental Evidence”, Journal of Business Research, vol. 49, n. 2, pp. 193-211.
WAN A.H. (2000), “Opportunities to enhance a commercial website”, Information and Management, vol. 38, n. 1, pp. 15-21.
WANG L.C., BAKER J., WAGNER J.A., WAKEFIELD K. (2007), “Can a retail web site be social?”, Journal of Marketing, vol. 71, n. 3, pp. 143-157.
WANG X., YU C., WEI Y. (2012), “Social media peer communication and impacts on purchase intentions: A consumer socialization framework”, Journal of Interactive Marketing, vol. 26, n. 4, pp. 198-208.
WEINBERG D.B. (2000), “Don’t keep your internet customers waiting too long at the (virtual) front door”, Journal of Interactive Marketing, vol. 14, n. 1, pp. 30-39.
WESTBROOK R.A., BLACK W.C. (1985), “A Motivation-based Shopper Typology”, Journal of Retailing, vol. 61, n. 1, pp. 78-104.
ZVIRAN M., GLEZER C., AVIN I. (2006), “User satisfaction from commercial web sites: the effect of design and use”, Information and Management, vol. 43, n. 2, pp. 157-78.
AHN T., SEEWON R., INGOO H. (2005), “The impact of the online and offline features on the user acceptance of Internet shopping malls”, Electronic Commerce Research and Applications, vol. 3, n. 4, pp. 405-420.
ALADWANI A.M., PALVIA P.C. (2002), “Developing and validating an instrument for measuring user-perceived web quality”, Information and Management, vol. 39, n. 6, pp. 467-476.
ANDZULIS, J.M., PANAGOPOULOS, N.G., RAPP, A. (2012), “A review of social media and implications for the sales process”, Journal of Personal Selling and Sales Management, vol. 32, n. 3, pp. 305-316.
ARNOLD M.J., REYNOLDS K. (2003), “Hedonic Shopping Motivations”, Journal of Retailing, vol. 79, n. 2, pp. 77-95.
BABIN B.J., ATTAWAY J.S. (2000), “Atmospheric as Tool for Creating Value and Gaining Share of Customer”, Journal of Business Research, vol. 49, n. 2, pp. 91-99.
BABIN B.J., DARDEN W., GRIFFIN M. (1994), “Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value”, Journal of Consumer Research, vol. 20, n. 4, pp. 644-656.
BAI B., LAW R., WEN I. (2008), “The impact of websitequality on customer satisfaction and purchase intentions: evidence from Chinese online visitors”, International Journal of Hospitality Management, n. 27, pp. 391-402.
BAKER J., HAYTKO D. (2000), “The mall as entertainment: Exploring teen girls’ total shopping experiences”, Journal of Shopping Center Research, vol. 7, n. 1, pp. 29-58.
BAKER J., GREWAL D., PARASURAMAN A. (1993), “The Influence of Store Environment on Quality Inferences and Store Image”, Journal of the Academy of Marketing Science, vol. 22, n. 4, pp. 328-339.
BALOGLU S., PECKAN Y.A. (2006), “The websitedesign and Internet site marketing practices of upscale and luxury hotels in Turkey”, Tourism Management, vol. 27, n. 1, pp. 171-176.
BANERJEE D.N. (2012), “A Study on The Attractiveness Dimensions of Shopping Malls - An Indian Perspective”, International Journal of Business and Social Science, vol. 3, n. 2, pp. 102-111.
BARLOW A.K., SIDDIQUI N.Q., MANNION M. (2004), “Developments in information and communication technologies for retail marketing channels”, International Journal of Retail and Distribution Management, vol. 32, n. 3, pp. 157-163.
BERTHON P.R., PITT L.F., PLANGGER K., SHAPIRO D. (2012), “Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy”, Business Horizons, vol. 55, n. 3, pp. 261-271.
BHATTI N., BOUCH A., KUCHINSKY A. (2000), “Integrating user-perceived quality into web server design”, Computer Networks, vol. 33, n. 1-6, pp. 1-16.
BELANCHE D., CASALÓ L.V., GUINALÍU M. (2012), “Websiteusability, consumer satisfaction and the intention to use a website: the moderating effect of perceived risk”, Journal of Retailing and Consumer Services, vol. 19, n. 1, pp. 124-132.
BELLMAN S., LOHSE G.L., JOHNSON E.J. (1999), “Predictors of online buying: Findings from the Wharton virtual test market”, Communications of the ACM, vol. 42, n. 12, pp. 32-28.
CAO M., ZHANG Q., SEYDEL J. (2005), “B2C e-commercewebsitequality: An empirical examination”, Industrial Management and Data Systems, vol. 105, n. 5, pp. 645-661.
CHEN K., YEN D.C. (2004), “Improving the quality of online presence through interactivity”, Information and Management, n. 42, pp. 217-226.
CHEN Q., WELLS W.D. (1999), “Attitude Toward the Site”, Journal of Advertising Research, vol. 39, n. 5, pp. 27-38.
CHEN Y., FAY S., WANG Q. (2011), “The role of marketing in social media: How online consumer reviews evolve”, Journal of Interactive Marketing, vol. 25, n. 2, pp. 85-94.
CHEN Y.H., HSU I., LIN C.C. (2010), “Websiteattributes that increase consumer purchase intention: A conjoint analysis”, Journal of Business Research, vol. 63, n. 9, pp. 1007-1014.
CIOPPI M., SAVELLI E. (2014), “Atteggiamento degli utenti verso il centro commerciale e finalità di utilizzo del sito web”, in Atti dell’XI Convegno Annuale della Società Italiana Marketing Food Marketing, Modena 18-19 settembre.
CNCC (2015), L’industria dei centri commerciali in Italia, Consiglio nazionale dei centri Commerciali, Milano.
CNR (2009), “Centro commercial batte museo e biblioteca”, documento disponibile online: http://www.cnr.it/news/index/news/id/4816 (ultimo accesso: 2 marzo 2016).
CONSTANTINIDES E., FOUNTAIN S.J. (2008), “Web 2.0: Conceptual foundations and marketing issues”, Journal of Direct, Data and Digital Marketing Practice, vol. 9, n. 3, pp. 231-244.
DAILEY L. (2004), “Navigational web atmospherics: explaining the influence of restrictive navigation cues”, Journal of Business Research, vol. 57, n. 7, pp. 795-803.
DAWSON S., KIM. M. (2010), “Cues on Apparel Web Sites that Trigger Impulse Purchases”, Journal of Fashion Marketing and Management, vol. 14, n. 2, pp. 230-246.
DE FIORI A., JACONO QUARANTINO M., LAZZARI M. (2010), “L'uso di strumenti di comunicazione telematica fra gli adolescenti”, in Lazzari M., Jacono Quarantino M. (a cura di), Adolescenti tra piazze reali e piazze virtuali, Bergamo University Press.
DE NISCO A., NAPOLITANO M.R. (2006), “Entertainment Orientation of Italian Shopping centers: Antecedents and Performance”, Managing Service Quality, vol. 16, n. 2, pp. 145-166.
DECK S. (1997), “Ease of navigation key to successful e-malls”, Computerworld, vol. 31, n. 28, pp. 4 e ss.
DELONE W.H., MCLEAN E.R. (1992), “Information systems success: The quest for the dependent variable”, Information Systems Research, vol. 3, n. 1, pp. 60-92.
DRÈZE X., ZUFRYDEN F. (2004), “Measurement of online visibility and its impact on Internet traffic”, Journal of Interactive Marketing, vol. 18, n. 1, pp. 20-37.
EL-ADLY M.I. (2007), “Shopping malls attractiveness: a segmentation approach”, International Journal of Retail and Distribution Management, vol. 35, n. 11, pp. 936-950.
ENDERS A., HUNGENBERG H., DENKER H.P., MAUCH S. (2008), “The long tail of social networking: Revenue models of social networking sites”, European Management Journal, vol. 26, n. 3, pp. 199-211.
EROGLU S.A., MACHLEIT K.A., DAVIS L.M. (2003), “Empirical testing of a model of online store atmospherics and shopper responses”, Psychology and Marketing, vol. 20, n. 2, pp. 139-150.
EUROSTAT (2014), “E-commerce statistics”, Documento disponibile online: http://ec.europa.eu/eurostat/statistics-explained/index.php/E-commerce_statistics (ultimo accesso: 4 marzo 2016).
FOSDICK M. (2012), “The globalization of social media: consumer relationships with brands evolve in the digital space”, Strategic Direction, vol. 28, n. 6.
GALLUCCI F., POPONESSI P. (2008), Il marketing dei luoghi e delle emozioni, Egea, Milano.
GATAUTIS R., VAICIUKYNAITE E. (2013), “WebsiteAtmosphere: Towards Revisited Taxonomy Of WebsiteElements”, Economics and Management, vol. 18, n. 3, pp. 537-544.
HAUSMAN A.V, SIEKPE J.S. (2009), “The effect of web interface features on consumer online purchase intentions”, Journal of Business Research, vol. 62, n. 1, pp. 5-13.
HAWN C. (2009), “Take Two Aspirin and Tweet Me In The Morning: How Twitter, Facebook, and Other Social Media Are Reshaping Health Care”, Health Affairs, vol. 28, n. 2, pp. 361-368.
HAYTKO D.L., BAKER J. (2004), “It’s all at the mall: exploring adolescent girls’ experiences”, Journal of Retailing, vol. 80, n. 1, pp. 67-83.
HERNÁNDEZ B., JIMÉNEZ J., MARTÍN M.J. (2009), “Key websitefactors in e-business strategy”, International Journal of Information Management, vol. 29, n. 5, pp. 362-371.
HIRSCHMAN E.C., HOLBROOK M.B. (1982), “Hedonic Consumption: Emerging Concepts, Methods and Propositions”, Journal of Marketing, vol. 46, n. 3, pp. 92-101.
HUOTARI L., ULKUNIEMI P., SARANIEMI S., MÄLÄSKÄ M. (2015), “Analysis of content creation in social media by B2B companies”, Journal of Business and Industrial Marketing, vol. 30, n. 6, pp. 761-770.
JIANG Z., CHAN J., TAN B.C.Y., CHUA W.S. (2010), “Effects of interactivity on websiteinvolvement and purchase intention”, Journal of the Association for Information Systems, vol. 11, n. 1.
JOLLIFFE I. (2002), Principal component analysis, John Wiley & Sons, Ltd., New York.
KAPLAN A.M., HAENLEIN M. (2010), “Users of the world, unite! The challenges and opportunities of Social Media”, Business Horizons, vol. 53, n. 1, pp. 59-68.
KHAOLA P.P., POTIANE B., MOKHETHI M. (2014), “Environmental concern, attitude towards green products and green purchase intentions of consumers in Lesotho”, Ethiopian Journal of Environmental Studies and Management, vol. 7, n. 4, pp. 361-370.
KIM H.S. (2006), “Using hedonic and utilitarian shopping motivations to profile inner city consumers”, Journal of Shopping Center Research, vol. 13, n. 1, pp. 57-79.
KIM J.H., LENNON S. (2012), “Music and amount of information: do they matter in an online apparel setting?”, The International Review of Retail, Distribution and Consumer Research, vol. 22, n. 1, pp. 55-82.
KIM Y.K. (2002), “Consumer value: an application to mall and Internet shopping”, International Journal of Retail & Distribution Management, vol. 30, n. 12, pp. 595-602.
KIM S., LIN J. (2001), “Consumers’ perceived importance of and satisfaction with Internet shopping”, Electronic Markets, vol. 1, n. 3, pp. 148-154.
KIM S., STOEL L. (2004), “Apparel retailers: websitequality dimensions and satisfaction”, Journal of Retailing and Consumer Services, vol. 11, n. 2, pp. 109-117.
KIRTIŞ A.K., KARAHAN F. (2011), “To be or not to be in Social Media arena as the most cost-efficient marketing strategy after the global recession”, Procedia-Social and Behavioral Sciences, vol. 24, pp. 260-268.
KOO D.M., JU S.H. (2010), “The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention”, Computers in Human Behavior, vol. 26, n. 3, pp. 377-388.
KWON D., KNOWN Y.J., SONG Y.-T., LEE R. (2014), “An empirical study on the relationship between user characteristics and quality factors for effective shopping mall websites implementation”, in LEE R. (ed.), Software Engineering Research, Management and Applications, Springer International Publishing, pp. 117-127.
ISTAT (2014), “Le tecnologie dell’informazione e della comunicazione nelle imprese”, Documento disponibile online: http://www.istat.it/it/archivio/143752 (ultimo accesso: 7 marzo 2016).
LEE Y., KOZAR K.A. (2006), “Investigating the effect of websitequality on e-business success: an analytic hierarchy process (AHP) approach”, Decision Support Systems, vol. 42, n. 3, pp. 1383-1401.
LIANG T.P., LAI H.J. (2002), “Effect of store design on consumer purchases: van empirical study of online bookstores”, Information Management, vol. 39, n. 6, pp. 431-44.
LIN J.C.C., LU H. (2000), “Towards an understanding of the behavioral intention to use a web site”, International Journal of Information Management, n. 20, pp. 197-208.
LOIACONO E.T., RICHARD T.W., GOODHUE D.L. (2007), “WebQual: an instrument for consumer evaluation of web sites”, International Journal of Electronic Commerce, vol. 11, n. 3, pp. 51-87.
MANGANARI E.E., SIOMKOS G.J., VRECHOPOULOS A.P. (2009), “Store atmosphere in web retailing”, European Journal of Marketing, vol. 43, n. 9/10, pp. 1140-1153.
MARTIN C.A., TURLEY, L.W. (2004), “Malls and consumption motivation: an exploratory examination of older Generation Y consumers”, International Journal of Retail & Distribution Management, vol. 32, n. 10, pp. 464-475.
MASSICOTTE M., MICHON R., CHEBAT J., SIRGY M., BORGES A. (2011), “Effects of Mall Atmosphere on Mall Evaluation: Teenage Versus Adult Shoppers”, Journal of Retailing and Consumer Services, n. 18, pp. 74-80.
MATTHEWS M., TAYLOR M., SMITH P.B., LIMB M. (2000), “The Unacceptable Flaneur: The Shopping Mall as a Teenage Hangout”, Chilhood 2000, n. 7, pp. 279.
MIRANDA F.J., BENAGIL T.M. (2004), “Quantitative evaluation of commercial websites: An empirica study of Spanish firms”, International Journal of Information Management, vol. 24, n. 4, pp. 313-328.
MOLLA-DESCALS A., FRASQUET M., RUIZ-MOLINA M.E., NAVARRO-SANCHEZ E. (2014), “Determinants of websitetraffic: the case of European fashion apparel retailers”, The International Review of Retail, Distribution and Consumer Research, vol. 24, n. 4, pp. 411-430.
NIELSEN J. (2000), Designing Web Usability, New Riders Publishing, Indianapolis.
NIKOLAEVA R. (2006), “E-commerce adoption in the retail sector: empirical insights”, International Journal of Retail and Distribution Management, vol. 34, n. 4/5, pp. 369-387.
NOUR M.A., FADLALLA A. (2000), “A framework for web marketing strategies”, Information Systems Management, vol. 17, n. 2, pp. 41-50.
RANGANATHAN C., GANAPATHY S. (2002), “Key dimensions of business-to-consumer web sites”, Information and Management, vol. 39, n. 6, pp. 457-465.
RAPPORTO CENSIS/UCSI (2013), Documento disponibile online: http://www.censis.it/7?shadow_comunicato_stampa=120930 (ultimo accesso: 7 agosto 2015).
REDA S. (1997), “Improved search function seen as a key to Internet shopping”, Stores, vol. 79, n. 8, pp. 60-67.
RIEGNER C. (2007), “Word of mouth on the web: the impact of Web 2.0 on consumer purchase decisions”, Journal of Advertising Research, vol. 47, n. 4, pp. 436-447.
ROBBINS S., STYLIANOU A. (2003), “Global corporate websites: An empirical investigation of content and design”, Information and Management, n. 40, pp. 205-212.
SANDS S., OPPEWAL H., BEVERLAND M. (2008), “The Influence of In-store Experiential Events on Shopping Value Perceptions and Shopping Behavior”, Advances in Consumer Research, n. 35, pp. 298-303.
SARI A.A., KUSUMA H.E., TEDJO B. (2015), “A Strategic Planning For A College Student-Segment Shopping Mall”, International Research Journal of Business Studies, vol. 4, n. 2.
SCHAUPP L.C., BELANGER F. (2005), “A conjoint analysis of online consumer satisfaction”, Journal of Electronic Commerce Research, vol. 6, n. 2, pp. 95-111.
SHIM S.I., LEE Y. (2011), “Consumer's perceived risk reduction by 3D virtual model”, International Journal of Retail and Distribution Management, vol. 39, n. 12, pp. 945-959.
SHIM B.S., SUH Y.M. (2010), “CRM Strategies for a Small-Sized Online Shopping Mall Based on Association Rules and Sequential Patterns”, in: 14th Pacific Asia Conference on Information Systems, PACIS, pp. 355-366.
SCHNEIDERMAN B. (1988), Designing the User Interface: Strategies for Effective Human-Computer Interaction, 3rd edition, Addison Wesley, Reading.
TAN G.W., WEI K.K. (2006), “An empirical study of web browsing: Towards an effective websitedesign ”, Electronic Commerce Research and Applications, n. 5, pp. 261-271.
TAYLOR M.J., ENGLAND D. (2006), “Internet marketing: web site navigational design issues”, Marketing Intelligence and Planning, vol. 24, n. 1, pp. 77-85.
TORDJMAN A. (1994), “European retailing: convergences, differences and perspectives”, International Journal of Retail and Distribution Management, vol. 22, n. 5, pp. 3-19.
TURLEY L.W., MILLIMAN R.E. (2000), “Atmospheric Effects on Shopping Behaviour: a Review of the Experimental Evidence”, Journal of Business Research, vol. 49, n. 2, pp. 193-211.
WAN A.H. (2000), “Opportunities to enhance a commercial website”, Information and Management, vol. 38, n. 1, pp. 15-21.
WANG L.C., BAKER J., WAGNER J.A., WAKEFIELD K. (2007), “Can a retail web site be social?”, Journal of Marketing, vol. 71, n. 3, pp. 143-157.
WANG X., YU C., WEI Y. (2012), “Social media peer communication and impacts on purchase intentions: A consumer socialization framework”, Journal of Interactive Marketing, vol. 26, n. 4, pp. 198-208.
WEINBERG D.B. (2000), “Don’t keep your internet customers waiting too long at the (virtual) front door”, Journal of Interactive Marketing, vol. 14, n. 1, pp. 30-39.
WESTBROOK R.A., BLACK W.C. (1985), “A Motivation-based Shopper Typology”, Journal of Retailing, vol. 61, n. 1, pp. 78-104.
ZVIRAN M., GLEZER C., AVIN I. (2006), “User satisfaction from commercial web sites: the effect of design and use”, Information and Management, vol. 43, n. 2, pp. 157-78.
Downloads
Published
2016-08-30
