Marketing of touristic districts - viable systems in the experience economy
DOI:
https://doi.org/10.7433/s101.2016.12Abstract
This article aims to examine marketing of touristic districts - viable systems in the experience economy
References
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ANDERSSON T.D. (2007), “The tourist in the experience economy”, Scandinavian Journal of Hospitality and Tourism, vol. 7, n. 1, pp. 46-58.
BAKKALBASI N., BAUER K., GLOVER J., WANG L. (2006), “Three options for citation tracking: Google Scholar, Scopus and Web of Science”, Biomedical Digital Libraries, vol. 3 n. 1, pp. 7-14.
BAUM T. (2006), “Reflections on the nature of skills in the experience economy: Challenging traditional skills models in hospitalit”, Journal of Hospitality and Tourism Management, vol. 13, n. 02, pp. 124-135.
BECHERI E., MANENTE M. (2001), L’Italia fra Unione Europea e mediterraneo, X Rapporto sul Turismo italiano, Mercury, Firenze.
BINKHORST E., DEN DEKKER T. (2009), “Agenda for co-creation tourism experience research”, Journal of Hospitality Marketing and Management, vol. 18, n. 2-3, pp. 311-327.
BORGHESI A. (1994), Il marketing delle località turistiche. Aspetti metodologici e ricerche empiriche, Giappichelli, Torino.
BOSWIJK A., THIJSSEN T., PEELEN E. (2007), The experience economy: A new perspective, Pearson Education, Amsterdam.
BRUNETTI F. (1999), Il turismo sulla via della qualità, Cedam, Padova.
CAFFERATA R. (1995), Sistemi, ambiente e innovazione. Come s’integrano la continuità e il mutamento nell’impresa, Giappichelli, Torino.
CAROLI M. (1999), Il marketing territoriale, Franco Angeli, Milano.
CASARIN F. (1996), Il marketing dei prodotti turistici, Giappichelli, Torino.
CHANG T.Y., HORNG S.C. (2010), “Conceptualizing and measuring experience quality: the customer’s perspective”, The Service Industries Journal, vol. 30, n. 14, pp. 2401-2419.
COHEN E. (1979), “A phenomenology of tourist experience”, Sociology, vol. 13, n. 2, pp. 180-201.
CORRIGAN P. (1999), La sociologia dei consumi, F. Angeli, Milano.
COSTA N. (2002), postfazione a Sangalli F. (ed.) Le organizzazioni del turismo, Apogeo, Milano.
COZZI G., FERRERO G. (2000), Marketing - Principi, metodi, tendenze evolutive, Giappichelli, Torino.
CROSSAN M.M., APAYDIN M. (2010), “A multidimensional framework of organizational innovation: A systematic review of the literature”, Journal of Management Studies, vol. 47, n. 6, pp. 1154-1191.
DELLA CORTE V. (2000), La gestione dei sistemi locali di offerta turistica, Cedam, Padova.
DIXON-WOODS M., BONAS S., BOOTH A., JONES D.R., MILLER T., SUTTON A.J., YOUNG B. (2006). “How can systematic reviews incorporate qualitative research? A critical perspective”, Qualitative Research, vol. 6, n. 1, pp. 27-44.
EK R., LARSEN J., HORNSKOV S.B., MANSFELDT O.K. (2008), “A dynamic framework of tourist experiences: Space time and performances in the experience econom”, Scandinavian Journal of Hospitality and Tourism, vol. 8, n. 2, pp. 122-140.
ELLIS G.D., ROSSMAN J.R. (2008), “Creating Value for Participants through Experience Staging: Parks, Recreation, and Tourism in the Experience Industry”, Journal of Park and Recreation Administration, vol. 26, n. 4, pp. 1-20.
FERREIRA H., TEIXEIRA A.A. (2013), “‘Welcome to the experience economy’: assessing the influence of customer experience literature through bibliometric analysis (No. 481)”, Universidade do Porto, Faculdade de Economia do Porto.
GILMORE J.H., PINE B.J. (2002b), “Customer experience places: the new offering frontier”, Strategy and Leadership, vol. 30, n. 4, pp. 4-11.
GILMORE J.H., PINE B.J. (2002c), The experience is the marketing, Brown Herron Publishing.
GILMORE J.H., PINE II B.J. (2002), “Differentiating hospitality operations via experiences: Why sellign services is not enough”, Cornell Hospitality Quarterly, vol. 43, n. 3 pp. 87-96.
GINSBERG A., VENKATRAMAN N. (1985), “Contingency perspectives of organizational strategy: A critical review of the empirical research”, Academy of Management Review, vol. 10, n. 3, pp. 421-434.
GOLINELLI G.M. (2000), L’approccio sistemico al governo dell’impresa, Cedam, Padova.
GOLINELLI G.M. (2002), L’approccio sistemico al governo dell’impresa III, Cedam, Padova.
GOLINELLI G.M., GATTI M., SIANO A. (2002), “Approccio sistemico e teoria delle risorse: verso un momento di sintesi per l’interpretazione della dinamica dell’impresa”, in Golinelli G.M., L’approccio sistemico al governo dell’impresa III, Cedam, Padova.
GOLINELLI G.M., GATTI M., VAGNANI G. (2002), “Dalla struttura al sistema: elementi per una riflessione sui confini, i rapporti con la proprietà, la flessibilità e l’elasticità dell’impresa”, in Golinelli G.M., L’approccio sistemico al governo dell’impresa III, Cedam, Padova.
GRÖNROOS C. (1994), Management e marketing dei servizi, Isedi - Utet, Torino.
GROVE S.J., FISK R.P. , BITNER M.J. (1997), “Dramatizing the service experience: a managerial approach”, in Gabbott M., Hogg G., Services Marketing Management. A Reader, Dryden Press, London.
GUMMESSON E. (1999), Total Relationship Marketing. Rethinking management: From 4Ps to 30 Rs, Butterwort-Heinemann, Oxford.
HAYES D., MACLEOD N. (2007), “Packaging places: Designing heritage trails using an experience economy perspective to maximize visitor engagement”, Journal of Vacation Marketing, vol. 13, n. 1, pp. 45-58.
HEATH E., WALL G. (1992), Marketing Tourism Destination. A Strategic Planning Approach, John Wiley & Sons, New York.
HOSANY S., WITHAM M. (2009), “Dimensions of cruisers’ experiences, satisfaction, and intention to recommend”, Journal of Travel Research, vol. 49, n. 3, pp. 351-364 .
JOHANSSON M., KOCIATKIEWICZ J. (2011), “City festivals: creativity and control in staged urban experiences”, European Urban and Regional Studies, vol. 18, n. 4, pp. 392-405.
KAO Y.F., HUANG L.S., WU C.H. (2008), “Effects of theatrical elements on experiential quality and loyalty intentions for theme parks”, Asia Pacific Journal of Tourism Research, vol. 13, n. 2, pp. 163-174.
KNUTSON B.J., BECK J.A., KIM S.H., CHA J. (2007), “Identifying the dimensions of the experience construct”, Journal of Hospitality and Leisure Marketing, vol. 15, n. 3, pp. 31-47.
LORENTZEN A. (2009), “Cities in the experience economy”, European Planning Studies, vol. 17, n. 6, pp. 829-845.
MARTINENGO M.C., SAVOJA L. (1998), Sociologia dei fenomeni turistici, Guerini, Milano.
MARTINI U. (1996), “L’offerta dei prodotti turistici di fronte alla complessità dei mercati: qualità, marketing, tecnologie per l’informazione e risorse umane”, Sinergie, n. 41 pp. 205-223.
MCLELLAN H. (2000), “Experience design”, Cyberpsychology and Behavior, vol. 3, n. 1, pp. 59-69.
MEHMETOGLU M., ENGEN M. (2011), “Pine and Gilmore’s concept of experience economy and its dimensions: An empirical examination in tourism”, Journal of Quality Assurance in Hospitality and Tourism, vol. 12, n. 4, pp. 237-255.
METALLO G. (1984), La produzione di servizi alberghieri. Aspetti della gestione finanziaria, Cooperativa Universitaria Editrice Salernitana, Salerno, 1984.
MIDDLETON V.T.C. (2001), Marketing in Travel and Tourism, Butterworth, Heinemann, London.
MOLTENI M., SAINAGHI R. (1997), “Il metamanagement di un distretto turistico”, Economia e management, vol. 6, pp. 93-104.
MORGAN M. (2004), “From production line to drama school: higher education for the future of tourism”, International Journal of Contemporary Hospitality Management, vol. 16, n. 2, pp. 91-99.
MORGAN M. (2006), “Making space for experiences”, Journal of Retail and Leisure Property, vol. 5, n. 4, pp. 305-313.
MORGAN M., ELBE J., DE ESTEBAN CURIEL J. (2009), “Has the experience economy arrived? The views of destination managers in three visitor dependent areas”, International Journal of Tourism Research, vol. 11, n. 2, pp. 201-216.
MOSCARDO G. (2009), “Understanding tourist experience through mindfulness theory”, in Kozak M., Decrop A., Handbook of tourist behavior: Theory and Practice, Routledge, pp. 99-115.
NORMANN R. (2002), Ridisegnare l’impresa. Quando la mappa cambia il paesaggio, Etas, Milano.
NORMANN R., RAMIREZ R. (1995), Le strategie interattive d’impresa. Dalla catena alla costellazione del valore, Etas Libri, Milano.
OH H., FIORE A.M., JEOUNG M. (2007), “Measuring experience economy concepts: Tourism applications”, Journal of travel research, vol. 46, n. 2, pp. 119-132.
PECK H., PAYNE A., CHRISTOPHER M., CLARK M. (1999), Relationship Marketing. Strategy and Implementation, Butterworth-Heinemann, Oxford.
PENCARELLI T. (1995), Piccola impresa, alleanze strategiche ed integrazione europea, ASPI UNS-Edit.
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PENCARELLI T., CIVITARESE C. (2000), “Appunti per un nuovo modello di governo dei distretti turistici”, Prisma, vol. 14, n. 15, pp. 1-20.
PENCARELLI T., FORLANI F. (2002), “Il marketing dei distretti turistici-sistemi vitali nell’economia delle esperienze”, Sinergie, n. 58, pp. 231-277.
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PINE B.J., GILMORE J.H. (2011), The experience economy (Updated edition). Harvard Business Press.
PINE B.J., GILMORE J.H. (1998), “Welcome to the experience economy”, Harvard Business Review, vol. 76, pp. 97-105.
PINE B.J., GILMORE J.H. (1999), The experience economy: work is theatre & every business a stage, Harvard Business Press.
PINE B.J., GILMORE J.H. (2000b), “Satisfaction, sacrifice, surprise: three small steps create one giant leap into the experience economy”, Strategy and Leadership, vol. 28, n. 1, pp. 18-23.
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POULSSON S.H., KALE S.H. (2004), “The experience economy and commercial experiences”, The Marketing Review, vol. 4, n. 3, pp. 267-277.
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BAUM T. (2006), “Reflections on the nature of skills in the experience economy: Challenging traditional skills models in hospitalit”, Journal of Hospitality and Tourism Management, vol. 13, n. 02, pp. 124-135.
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BINKHORST E., DEN DEKKER T. (2009), “Agenda for co-creation tourism experience research”, Journal of Hospitality Marketing and Management, vol. 18, n. 2-3, pp. 311-327.
BORGHESI A. (1994), Il marketing delle località turistiche. Aspetti metodologici e ricerche empiriche, Giappichelli, Torino.
BOSWIJK A., THIJSSEN T., PEELEN E. (2007), The experience economy: A new perspective, Pearson Education, Amsterdam.
BRUNETTI F. (1999), Il turismo sulla via della qualità, Cedam, Padova.
CAFFERATA R. (1995), Sistemi, ambiente e innovazione. Come s’integrano la continuità e il mutamento nell’impresa, Giappichelli, Torino.
CAROLI M. (1999), Il marketing territoriale, Franco Angeli, Milano.
CASARIN F. (1996), Il marketing dei prodotti turistici, Giappichelli, Torino.
CHANG T.Y., HORNG S.C. (2010), “Conceptualizing and measuring experience quality: the customer’s perspective”, The Service Industries Journal, vol. 30, n. 14, pp. 2401-2419.
COHEN E. (1979), “A phenomenology of tourist experience”, Sociology, vol. 13, n. 2, pp. 180-201.
CORRIGAN P. (1999), La sociologia dei consumi, F. Angeli, Milano.
COSTA N. (2002), postfazione a Sangalli F. (ed.) Le organizzazioni del turismo, Apogeo, Milano.
COZZI G., FERRERO G. (2000), Marketing - Principi, metodi, tendenze evolutive, Giappichelli, Torino.
CROSSAN M.M., APAYDIN M. (2010), “A multidimensional framework of organizational innovation: A systematic review of the literature”, Journal of Management Studies, vol. 47, n. 6, pp. 1154-1191.
DELLA CORTE V. (2000), La gestione dei sistemi locali di offerta turistica, Cedam, Padova.
DIXON-WOODS M., BONAS S., BOOTH A., JONES D.R., MILLER T., SUTTON A.J., YOUNG B. (2006). “How can systematic reviews incorporate qualitative research? A critical perspective”, Qualitative Research, vol. 6, n. 1, pp. 27-44.
EK R., LARSEN J., HORNSKOV S.B., MANSFELDT O.K. (2008), “A dynamic framework of tourist experiences: Space time and performances in the experience econom”, Scandinavian Journal of Hospitality and Tourism, vol. 8, n. 2, pp. 122-140.
ELLIS G.D., ROSSMAN J.R. (2008), “Creating Value for Participants through Experience Staging: Parks, Recreation, and Tourism in the Experience Industry”, Journal of Park and Recreation Administration, vol. 26, n. 4, pp. 1-20.
FERREIRA H., TEIXEIRA A.A. (2013), “‘Welcome to the experience economy’: assessing the influence of customer experience literature through bibliometric analysis (No. 481)”, Universidade do Porto, Faculdade de Economia do Porto.
GILMORE J.H., PINE B.J. (2002b), “Customer experience places: the new offering frontier”, Strategy and Leadership, vol. 30, n. 4, pp. 4-11.
GILMORE J.H., PINE B.J. (2002c), The experience is the marketing, Brown Herron Publishing.
GILMORE J.H., PINE II B.J. (2002), “Differentiating hospitality operations via experiences: Why sellign services is not enough”, Cornell Hospitality Quarterly, vol. 43, n. 3 pp. 87-96.
GINSBERG A., VENKATRAMAN N. (1985), “Contingency perspectives of organizational strategy: A critical review of the empirical research”, Academy of Management Review, vol. 10, n. 3, pp. 421-434.
GOLINELLI G.M. (2000), L’approccio sistemico al governo dell’impresa, Cedam, Padova.
GOLINELLI G.M. (2002), L’approccio sistemico al governo dell’impresa III, Cedam, Padova.
GOLINELLI G.M., GATTI M., SIANO A. (2002), “Approccio sistemico e teoria delle risorse: verso un momento di sintesi per l’interpretazione della dinamica dell’impresa”, in Golinelli G.M., L’approccio sistemico al governo dell’impresa III, Cedam, Padova.
GOLINELLI G.M., GATTI M., VAGNANI G. (2002), “Dalla struttura al sistema: elementi per una riflessione sui confini, i rapporti con la proprietà, la flessibilità e l’elasticità dell’impresa”, in Golinelli G.M., L’approccio sistemico al governo dell’impresa III, Cedam, Padova.
GRÖNROOS C. (1994), Management e marketing dei servizi, Isedi - Utet, Torino.
GROVE S.J., FISK R.P. , BITNER M.J. (1997), “Dramatizing the service experience: a managerial approach”, in Gabbott M., Hogg G., Services Marketing Management. A Reader, Dryden Press, London.
GUMMESSON E. (1999), Total Relationship Marketing. Rethinking management: From 4Ps to 30 Rs, Butterwort-Heinemann, Oxford.
HAYES D., MACLEOD N. (2007), “Packaging places: Designing heritage trails using an experience economy perspective to maximize visitor engagement”, Journal of Vacation Marketing, vol. 13, n. 1, pp. 45-58.
HEATH E., WALL G. (1992), Marketing Tourism Destination. A Strategic Planning Approach, John Wiley & Sons, New York.
HOSANY S., WITHAM M. (2009), “Dimensions of cruisers’ experiences, satisfaction, and intention to recommend”, Journal of Travel Research, vol. 49, n. 3, pp. 351-364 .
JOHANSSON M., KOCIATKIEWICZ J. (2011), “City festivals: creativity and control in staged urban experiences”, European Urban and Regional Studies, vol. 18, n. 4, pp. 392-405.
KAO Y.F., HUANG L.S., WU C.H. (2008), “Effects of theatrical elements on experiential quality and loyalty intentions for theme parks”, Asia Pacific Journal of Tourism Research, vol. 13, n. 2, pp. 163-174.
KNUTSON B.J., BECK J.A., KIM S.H., CHA J. (2007), “Identifying the dimensions of the experience construct”, Journal of Hospitality and Leisure Marketing, vol. 15, n. 3, pp. 31-47.
LORENTZEN A. (2009), “Cities in the experience economy”, European Planning Studies, vol. 17, n. 6, pp. 829-845.
MARTINENGO M.C., SAVOJA L. (1998), Sociologia dei fenomeni turistici, Guerini, Milano.
MARTINI U. (1996), “L’offerta dei prodotti turistici di fronte alla complessità dei mercati: qualità, marketing, tecnologie per l’informazione e risorse umane”, Sinergie, n. 41 pp. 205-223.
MCLELLAN H. (2000), “Experience design”, Cyberpsychology and Behavior, vol. 3, n. 1, pp. 59-69.
MEHMETOGLU M., ENGEN M. (2011), “Pine and Gilmore’s concept of experience economy and its dimensions: An empirical examination in tourism”, Journal of Quality Assurance in Hospitality and Tourism, vol. 12, n. 4, pp. 237-255.
METALLO G. (1984), La produzione di servizi alberghieri. Aspetti della gestione finanziaria, Cooperativa Universitaria Editrice Salernitana, Salerno, 1984.
MIDDLETON V.T.C. (2001), Marketing in Travel and Tourism, Butterworth, Heinemann, London.
MOLTENI M., SAINAGHI R. (1997), “Il metamanagement di un distretto turistico”, Economia e management, vol. 6, pp. 93-104.
MORGAN M. (2004), “From production line to drama school: higher education for the future of tourism”, International Journal of Contemporary Hospitality Management, vol. 16, n. 2, pp. 91-99.
MORGAN M. (2006), “Making space for experiences”, Journal of Retail and Leisure Property, vol. 5, n. 4, pp. 305-313.
MORGAN M., ELBE J., DE ESTEBAN CURIEL J. (2009), “Has the experience economy arrived? The views of destination managers in three visitor dependent areas”, International Journal of Tourism Research, vol. 11, n. 2, pp. 201-216.
MOSCARDO G. (2009), “Understanding tourist experience through mindfulness theory”, in Kozak M., Decrop A., Handbook of tourist behavior: Theory and Practice, Routledge, pp. 99-115.
NORMANN R. (2002), Ridisegnare l’impresa. Quando la mappa cambia il paesaggio, Etas, Milano.
NORMANN R., RAMIREZ R. (1995), Le strategie interattive d’impresa. Dalla catena alla costellazione del valore, Etas Libri, Milano.
OH H., FIORE A.M., JEOUNG M. (2007), “Measuring experience economy concepts: Tourism applications”, Journal of travel research, vol. 46, n. 2, pp. 119-132.
PECK H., PAYNE A., CHRISTOPHER M., CLARK M. (1999), Relationship Marketing. Strategy and Implementation, Butterworth-Heinemann, Oxford.
PENCARELLI T. (1995), Piccola impresa, alleanze strategiche ed integrazione europea, ASPI UNS-Edit.
PENCARELLI T. (2001), Marketing e performance nell’industria turistica, Quattroventi, Urbino.
PENCARELLI T., CIVITARESE C. (2000), “Appunti per un nuovo modello di governo dei distretti turistici”, Prisma, vol. 14, n. 15, pp. 1-20.
PENCARELLI T., FORLANI F. (2002), “Il marketing dei distretti turistici-sistemi vitali nell’economia delle esperienze”, Sinergie, n. 58, pp. 231-277.
PENCARELLI T., FORLANI F. (2006), “Il marketing dei prodotti tipici nella prospettiva dell’economia delle esperienze”, in Congresso Internazionale Le tendenze del Marketing, Paris-Venice.
PERONI G. (1998), Marketing turistico, Franco Angeli, Milano.
PETKUS E. (2004), “Enhancing the application of experiential marketing in the arts”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 9, n. 1, pp. 49-56.
PINE II B.J., GILMORE J.H. (2000), L’economia delle esperienze, Etas, Milano.
PINE B.J., GILMORE J.H. (2011), The experience economy (Updated edition). Harvard Business Press.
PINE B.J., GILMORE J.H. (1998), “Welcome to the experience economy”, Harvard Business Review, vol. 76, pp. 97-105.
PINE B.J., GILMORE J.H. (1999), The experience economy: work is theatre & every business a stage, Harvard Business Press.
PINE B.J., GILMORE J.H. (2000b), “Satisfaction, sacrifice, surprise: three small steps create one giant leap into the experience economy”, Strategy and Leadership, vol. 28, n. 1, pp. 18-23.
PITTAWAY L., ROBERTSON M., MUNIR K., DENYER D., NEELY A. (2004), “Networking and innovation: a systematic review of the evidence”, International Journal of Management Reviews, vol. 5, n. 3-4, pp. 137-168.
POULSSON S.H., KALE S.H. (2004), “The experience economy and commercial experiences”, The Marketing Review, vol. 4, n. 3, pp. 267-277.
PRATESI C.A. (2002), “Tendenze in atto nel business del tempo libero”, in Resciniti R. (a cura di), Economia e marketing del tempo libero. Profili e prospettive di un’industria emergente, F. Angeli, Milano.
QUADRI-FELITTI D., FIORE A.M. (2012), “Experience economy constructs as a framework for understanding wine tourism”, Journal of Vacation Marketing, vol. 18, n. 1, pp. 3-15.
RESCINITI R. (2002), (ed.), Economia e marketing del tempo libero. Profili e prospettive di un’industria emergente, F. Angeli, Milano.
RICHARDS G. (2001), “The experience industry and the creation of attractions” in Richards G., Cultural attractions and European tourism, CAB International, Wallingford, UK, pp. 55-69.
RICHARDS G. (2001b), “El desarrollo del turismo cultural en Europa”, Estudios Turísticos, (150), pp. 3-13.
RIFKIN J. (2000), L’era dell’accesso. La rivoluzione della new economy, Oscar Mondatori, Milano.
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2016-12-22
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