Business evolution in the lens of universities’ sustainable impact: Russian lessons in BRICS
Purpose of the paper: Recent trends in education have brought universities to new qualitative levels of communicating education globally. The newly evolved roles of universities include sustainable mentoring and introducing socially responsible graduates to the global job market. University social responsibility is a fast growing theory derived from the general concept of corporate social responsibility, which considers special multistakeholder responsibility within higher education institutions (HEIs). The existent literature still lacks a consistent study of the necessary cultural context for the development of social impact and innovation sources in emerging economies’ universities. To fill in the gap this paper aims to analyze the heterogeneity of the intended social impacts of BRICS universities in terms of regional business evolution.
Methodology: The research design employs adjusted explorative methodology to justify USR application and casual methodology to study USR models applied to a stratified sample of 10 internationally ranked BRICS universities. We have analyzed the textual sources of internal and external communication of USR in accordance with a specifically predefined coding system.
Findings: The results of the research have revealed same knowledge drivers of USR in BRICS countries. Nevertheless, the cross-cultural context varies, so while some countries persuade ecological and strategic development by using sustainable management, Russian HEIs put more stress on classical educational roles and promotional activities.
Research limits: The size of the sample entails some limitations.
Practical implications: The authors suggest glocalised knowledge-management for future managers’ sustainable strategy choice. Moreover, some results may be applied as a guideline to modify sustainable development.
Originality of the paper: The novel framework of USR in BRICS universities represents a new category for further theoretical and practical implications.
BELYAEVA ZH. S. (2015), “Systemic approach to social responsibility: building and mapping sustainable practices at Ural Federal University”, The 8th EuroMed conference of the EMAB proceedings, Verona, Italy, pp. 158-170.
BEREZO D.J., DE LA CRUZ AYUSO C., SASIA SANTOS P.M. (2008), “Strategic local responses to global governance: the case of xertatu”, Corporate Governance: The international Journal of Business in Society, vol. 8, n. 4, pp. 571-577.
ELKINGTON J. (1998), “Partnerships from cannibals with forks: The triple bottom line of 21st‐century business”, Environmental Quality Management, vol. 8 n. 1, pp. 37-51.
ESFIJANI A., HUSSAIN F., CHANG E. (2013), “University social responsibility ontology”, International Journal of Engineering Intelligent Systems, vol. 21, n. 4, pp. 271-281.
ETZKOWITZ H. (2012), “Triple helix clusters: boundary permeability at university-industry-government interfaces as a regional innovation strategy”, Environment and Planning C: Government and Policy, vol. 30, n. 5, pp. 766-779.
GOMEZ L. (2014), “The Importance of University Social Responsibility in Hispanic America: A Responsible Trend in Developing Countries”, Corporate Social Responsibility and Sustainability: Emerging Trends in Developing Economies (Critical Studies on Corporate Responsibility, Governance and Sustainability, vol. 8) Emerald Group Publishing Limited, pp. 241-268.
GRAEDEL T.E. (2002), “Quantitative sustainability in a college or university setting”, International Journal of Sustainability in Higher Education, vol. 2, n. 4, pp. 346-358.
HIGHER EDUCATION AND REGIONS: GLOBALLY COMPETITIVE, LOCALLY ENGAGED, OECD [online] Available at: http://www. oecd. org/edu/imhe/39378517. pdf [Accessed 21 September 2015] UNESCO’s Global Education Digest [online] Available at: http://unesdoc. unesco. org/images/0018/001832/183249e. pdf [Accessed 21 September 2015]
KOSCHATZKY K., STAHLECKER T. (2010), “New forms of strategic research collaboration between firms and universities in the German research system”, International Journal of Technology Transfer and Commercialisation, vol. 9, n. 1-2, pp. 94-110.
LOZANO R. (2006), “Incorporation and institutionalization of SD into universities: breaking through barriers to change”, Journal of Cleaner Production, vol. 14, n. 9, pp. 787-796.
MADEIRA A.C., CARRAVILLA M.A, OLIVEIRA J.F., COSTA C. (2011), “A Methodology for sustainability evaluation and reporting in Higher Education Institutions”, Higher Educations Policy, vol. 24, n. 4, pp. 459-479.
DEL GIUDICE M., CARAYANNIS E. G., DELLA PERUTA M.R. (2012), “Cross-Cultural Knowledge Management Fostering Innovation and Collaboration Inside the Multicultural Enterprise”, Innovation, Technology, and Knowledge Management, vol. 11, p. 166
MATTEN D., MOON J. (2004), “Corporate social responsibility education in Europe”, Journal of Business Ethics, vol. 54, n. 4, pp. 323-337.
MOWERY D.C., SAMPAT B.N. (2005), “The Bayh-Dole act of 1980 and university-industry technology transfer: a model for other OECD governments?”, The Journal of Technology Transfer, vol. 30, n. 1-2, pp. 115-127.
NEJATI M., SHAFAEI A., SALAMZADEH Y., DARAEI M. (2011), “Corporate social responsibility and universities: A study of top 10 world universities’ websites”, African Journal of Business Management, vol. 5, n. 2, pp. 440-447.
PERIC J. (2012), “Development of universities’ social responsibility through academic service learning programs”, Economy of eastern Croatia yesterday, today, tomorrow, vol. 1, pp. 365-375.
STARK W., STÖCKMANN K., TEWES S. (2014), A need to fill the gap: is there enough “institutional social responsibility” (ISR) in German universities?, University of Duisburg-Essen, Germany.
UNESCO, (2011), Global education digest 2011, Comparing education statistics across the world.
VASILESCU R., BARNA C., EPURE M., BAICU C. (2010), “Developing university social responsibility: a model for the challenges of the new civil society”, Procedia social and Behavioral Sciences, vol. 2, n. 1 pp. 4177-4182.
VELAZQUEZ L., MUNGUIA N., SANCHEZ M. (2005), “Deterring sustainability in higher education institutions: An appraisal of the factors which influence sustainability in higher education institutions”, International Journal of Sustainability in Higher Education, vol. 6, n. 9, pp. 383-391.
ZOU Y., ZHAO W., MASON R., LI M. (2015), “Comparing Sustainable Universities between the United States and China: Cases of Indiana Universit
University of Essex http://www.essex.ac.uk/
QS Universities Rankings https://www.topuniversities.com/university-rankings