Marketing Approach to Hotel Patronage and Product Quality During COVID-19
DOI:
https://doi.org/10.7433/s120.2023.03Keywords:
Product Quality; Customer Patronage; Business image; Food quality; Quality personnel; Hotel atmosphereAbstract
Hoteliers pursue to continue to keep their clients by understanding the factors that impact a customer's decision to prioritise a hotel. There are many components that could give the hotel an extra advantage in the hotel competition
References
References
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ANH, N.T. .,CHI, N.T.K. (2021), 'Brand Awareness, Perceived Quality and Perceived Uniqueness on Consumer Intention and Willing to Pay Premium for Hotel Service', International Journal of Hospitality & Tourism Systems, vol. 14, n. 1.
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CHAUDHURI, A. .,HOLBROOK, M.B. (2001), 'The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty', Journal of marketing, vol. 65, n. 2, pp. 81-93.
CHINOMONA, R. .,SANDADA, M. (2013), 'Customer satisfaction, trust and loyalty as predictors of customer intention to re-purchase South African retailing industry', Mediterranean Journal of social sciences, vol. 4, n. 14, pp. 437-437.
CHOI, T.Y. .,CHU, R. (2001), 'Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry', International Journal of Hospitality Management, vol. 20, n. 3, pp. 277-297.
COUNTRYMAN, C.C. .,JANG, S. (2006), 'The effects of atmospheric elements on customer impression: the case of hotel lobbies', International Journal of Contemporary Hospitality Management, vol. 18, n. 7, pp. 534-545.
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DICK, A.S. .,BASU, K. (1994), 'Customer loyalty: toward an integrated conceptual framework', Journal of the academy of marketing science, vol. 22, n. 2, pp. 99-113.
DODDS, W.B., MONROE, K.B. .,GREWAL, D. (1991), 'Effects of price, brand, and store information on buyers’ product evaluations', Journal of marketing research, vol. 28, n. 3, pp. 307-319.
EMIR, O. (2016), 'A study of the relationship between service atmosphere and customer loyalty with specific reference to structural equation modelling', Economic research-Ekonomska istraživanja, vol. 29, n. 1, pp. 706-720.
ENIOLA, A.A. (2018), 'SME firm characteristics impact on the choice of sources of financing in South-West, Nigeria', Int J Bus Glob, vol. 21, n. 3, pp. 344-366.
ENIOLA, A.A. (ed.) (2022), Entrepreneurship and Post-Pandemic Future, Emerald Publishing Limited, Bingley.
ENIOLA, A.A. .,INEBA DECSTER, H.L. (2022), 'Entrepreneurship-Based SME Strategies: The Sustainability and Prosperity in the Pandemic Period', in A.A. ENIOLA (ed.), Entrepreneurship and Post-Pandemic Future, Emerald Publishing Limited, United Kingdom, pp. 1-5.
ENIOLA, A.A., OLORUNLEKE, G.K., AKINTIMEHIN, O.O., OJEKA, J.D. .,OYETUNJI, B. (2019), 'The impact of organizational culture on total quality management in SMEs in Nigeria', Heliyon, vol. 5, n. 8, p. e02293.
ENIOLA, A.A. .,OLORUNLEKE, K.G. (2020), 'Marketing Strategies Impact On Organizational Performance', International journal of Scientific & Technology Research, vol. 9, n. 1, pp. 1758-1762.
GARVIN, D.A. (1984), 'Product quality: An important strategic weapon', Business horizons, vol. 27, n. 3, pp. 40-43.
GÖSSLING, S., SCOTT, D. .,HALL, C.M. (2020), 'Pandemics, tourism and global change: a rapid assessment of COVID-19', Journal of Sustainable Tourism, pp. 1-20.
HA, J. .,JANG, S.S. (2010), 'Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment', International journal of hospitality management, vol. 29, n. 3, pp. 520-529.
HAGHIGHI, M., DOROSTI, A., RAHNAMA, A. .,HOSEINPOUR, A. (2012), 'Evaluation of factors affecting customer loyalty in the restaurant industry', African Journal of Business Management, vol. 6, n. 14, pp. 5039-5046.
HAN, H. .,HYUN, S.S. (2017), 'Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention', International Journal of Hospitality Management, vol. 63, pp. 82-92.
HEIDE, M. .,GRØNHAUG, K. (2009), 'Key factors in guests' perception of hotel atmosphere', Cornell Hospitality Quarterly, vol. 50, n. 1, pp. 29-43.
HIDAYAT, A., ADANTI, A.P., DARMAWAN, A. .,SETYANING, A.N. (2019), 'Factors influencing Indonesian customer satisfaction and customer loyalty in local fast-food restaurant', International Journal of Marketing Studies, vol. 11, n. 3, pp. 131-139.
JACOBY, J., CHESTNUT, R.W. .,FISHER, W.A. (1978), 'A behavioral process approach to information acquisition in nondurable purchasing', Journal of marketing research, vol. 15, n. 4, pp. 532-544.
JAKPAR, S., GOH, S., JOHARI, A. .,MYINT, K. (2012), 'Examining the product quality attributes that influences customer satisfaction most when the price was discounted: a case study in Kuching Sarawak', International Journal of Business and Social Science, vol. 3, n. 23, pp. 221-236.
JASINSKAS, E., STREIMIKIENE, D., SVAGZDIENE, B. .,SIMANAVICIUS, A. (2016), 'Impact of hotel service quality on the loyalty of customers', Economic Research-Ekonomska Istraživanja, vol. 29, n. 1, pp. 559-572.
KIMES, S.E. .,WIRTZ, J. (2002), 'Perceived fairness of demand-based pricing for restaurants', Cornell Hotel and Restaurant Administration Quarterly, vol. 43, n. 1, pp. 31-37.
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2023-04-28
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