Vol. 41 No. 1 (2023): Service-mix: new channels and consumption patterns in services

Articoli

• Guest Editorial. Service-mix: new channels and consumption patterns in services

  Beatrice Luceri, Elisa Martinelli, Juan Carlos Gázquez-Abad

  11-17

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• Luxury tourism in sustainable accommodation - what can compromise the tourist experience? An analysis of glamping in Italy

  Antonella Angelini

  21-39

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• When does live art stick you to the screen? Evidence from audience’s behavior towards broadcasted contents during the first lockdown

  Clementina Bruno, Corinne Baroni, Michela Caretti, Fabrizio Erbetta, Giovanni Fraquelli

  65-84

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• Marketing Approach to Hotel Patronage and Product Quality During COVID-19

  Anthony Eniola

  41-64

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• New shopping behaviors in a changing environment

  Silvia Bellini, Cristina Zerbini, Donata Tania Vergura, Beatrice Luceri

  85-106

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• Predictors of cross-buying in grocery retailing: the role of non-traditional product/service categories

  Sabrina Latusi, Elena Sarti, Elisa Martinelli, Beatrice Luceri

  107-126

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• Fashion rental as a new and innovative channel alongside fashion retail

  Elisa Arrigo

  127-145

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• Next-Generation Museum: A Metaverse Journey into the Culture

  Maria Cristina Longo, Rosario Faraci

  147-176

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• Developing effective customer solutions. An associative learning perspective.

  Giovanna Padula

  179-196

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