Passion before profit in hospitality ventures.Some thoughts on Lifestyle Entrepreneur and the case of “Albergo Diffuso”

  • Angelo Presenza
  • Murat Yucelen
  • Angelo Camillo
Keywords: Albergo Diffuso, Innovative accommodation, Lifestyle Entrepreneurship, SME

Abstract

Purpose of the paper: This study examines the link between the profile of lifestyle entrepreneurship and the emerging concept of the hotel typology of “Albergo Diffuso”, both of which are contemporary offshoots of their major categories.

Methodology: Due to the originality and novelty of the business model, first a literature review was conducted in order to achieve the realization of a clear representation of this new kind of accommodation. Then, a questionnaire divided into three sections was developed, including closed-ended and open questions, and administered to a sample of AD.

Research limits: Both topics deserve merit for in-depth investigations since they are under-researched. For this point this research needs new and deeper studies focused on face-to-face interviews looking for the drivers that link the concept of “Albergo Diffuso” to the one of “Lifestyle entrepreneur”.

Practical implications: Preliminary results of the qualitative study that used a nine-parameter measurement scale suggest that the “Albergo Diffuso” owners’ profile mirrors the one of the typical “lifestyle entrepreneur”.

Originality of the paper: The study confirms the “Albergo Diffuso” as a socio-culturally embedded entity in its location and that AD entrepreneurs possess a high level of personal motivation in establishing their enterprises.

References

ANDERSSON CEDERHOLM E., HULTMAN J. (2010), “The value of intimacy-negotiating commercial relationships in lifestyle entrepreneurship”, Scandinavian Journal of Hospitality and Tourism, vol. 10, n. 1, pp. 16-32.

ATELJEVIC I., DOORNE S. (2000), “‘Staying within the fence’: Lifestyle entrepreneurship in tourism”, Journal of Sustainable Tourism, vol. 8, n. 5, pp. 378-392.

ATELJEVIC J., LI L. (2009), “Tourism entrepreneurship: concepts and issues”, in Ateljevic J., Stephen P. (Eds.), Tourism and Entrepreneurship: International Perspectives, Butterworth Heinemann, Oxford, pp. 9-32.

AVRAM M., ZARRILLI L. (2012), “The Italian Model of “Albergo Diffuso”: a Possible Way to Preserve the Traditional Heritage and to Encourage the Sustainable Development of the Apuseni Nature Park”, Journal of Tourism and Geo Sites, vol. 9, n. 1, pp. 32-42.

BALACHANDRAN V., SAKTHIVELAN M. S. (2013), “Impact Of Information Technology On Entrepreneurship (e-Entrepreneurship)”, Journal Of Business Management and Social Sciences Research, vol. 2, n. 2, pp. 51-56.

BRAMWELL B., LANE B. (2012), “Towards innovation in sustainable tourism research?”, Journal of Sustainable Tourism, vol. 20, n.1, pp. 1-7.

CAMILLO A.A., PRESENZA A. (2015), “An analysis of the characteristics and dynamic development of an emergent hotel business model in Italy: ‘Albergo Diffuso’ (Diffused Hotel)”, in Camillo A. (Ed.), Handbook of Research on Global Hospitality and Tourism Management, IGI Global, Hershey, Pennsylvania (USA).

CONFALONIERI M. (2011), “A typical Italian phenomenon: The ‘albergo diffuso’”, Tourism Management, vol. 32, n. 3, pp. 685-687.

DALL’ARA G. (2010), Manuale dell’Albergo Diffuso, l’idea, la gestione, il marketing dell’ospitalità diffusa, FrancoAngeli, Milano.

DROPULIĆ M., KRAJNOVIĆ A., RUŽIĆ P. (2008), “Albergo diffuso hotels-A solution to sustainable development of tourism”, Paper presented at 27th International Conference on Organizational Science Development “Knowledge for sustainable development”, held in Portorož, Slovenia, March 19-21.

GETZ D. (2004), The family business in tourism and hospitality, CABI Publishing, Wallingford.

GRIZINIC J., SAFTIC D. (2012), “Approach To The Development Of Destination Management In Croatian Tourism”, Journal of Contemporary Management Issues, vol. 17, n. 1, pp. 59-74.

HALL M.C., WILLIAMS A. (2008), Tourism and innovation, Routledge, London.

HALL C.M., RUSHER K. (2004), “Risky Lifestyles? Entrepreneurial Characteristics of the New Zealand Bed and Breakfast Sector”, in Thomas R. (Eds.), Small Firm in Tourism: International Perspectives, pp. 83-98, Elsevier, Oxford.

HALLAK R., BROWN G., LINDSAY N.J. (2012), “The place identity-performance relationship among tourism entrepreneurs: A structural equation modelling analysis”, Tourism Management, vol. 33, n.1, pp. 143-154.

HELGADÓTTIR G., SIGURÐARDÓTTIR I. (2008), “Horse‐based tourism: Community, quality and disinterest in economic value”, Scandinavian Journal of Hospitality and Tourism, vol. 8, n. 2, pp. 105-121.

HENDERSON J. (2002). “Building the rural economy with high-growth entrepreneurs”, Economic Review, vol. 87, n. 3, pp. 45-70.

KOMPPULA R. (2004), “Success and growth in rural tourism micro-businesses in Finland: financial or life-style objectives?”, in Thomas R. (Eds.), Small Firms in Tourism. International Perspectives, pp. 115-138, Elsevier Science, Amsterdam.

LASHLEY C., ROWSON B. (2010), “Lifestyle businesses: Insights into Blackpool’s hotel sector”, International Journal of Hospitality Management, vol. 29, n. 3, pp. 511-519.

MARCHANT B., MOTTIAR Z. (2011), “Understanding lifestyle entrepreneurs and digging beneath the issue of profits: Profiling surf tourism lifestyle entrepreneurs in Ireland”, Tourism Planning and Development, vol. 8, n. 2, pp. 171-183.

MORRISON, A. (2006), “A contextualization of entrepreneurship”, International Journal of Entrepreneurial Behavior and Research, vol. 12, n. 4, pp. 192-209.

MORRISON A., THOMAS R. (1999), “The future of small firms in the hospitality industry”, International Journal of Contemporary Hospitality Management, vol. 11, n. 4, pp. 148-154.

MORRISON A.J., BAUM T., ANDREW R. (2001), “The lifestyle economics of small tourism businesses”, Journal of Travel and Tourism Research, vol. 1, n. 1-2, pp. 16-25.

ORLANDINI P., VALLONE C., DE TONI A., CECCHETTI R. (2014), “Total Quality research of tourism services. Special case: Albergo Diffuso”, Paper presented at the 15th Toulon-Verona Conference ‘Excellence in Services’, College of Management Academic Studies, Rishon Lezion, Israel, 3-4 September 2014, pp. 247-267.

PANICCIA P., PECHLANER H., VALERI M., (2010), “The Importance of the Time of Experience in the Innovation of Tourism Business. The Sextantio Albergo Diffuso”, in Weiermair K., Go F., Keller P., Pechlaner H. (Eds.), Entrepreneurship and Innovation in Tourism, Erich Schmidt Verlag, Berlin, pp. 97-115.

PANICCIA P., VALERI M. (2010), “Enhancing knowledge in tourist firms: between maintenance and change”, in Keller P., Biegger T. (Eds), Management of Change in Tourism: creating opportunities - overcoming obstacles, Erich Schmidt Verlag, Berlin, pp. 123-136.

PETERS M., FREHSE J., BUHALIS D. (2009), “The importance of lifestyle entrepreneurship: A conceptual study of the tourism industry”, Pasos, vol. 7, n. 2, pp. 393-405.

RUSSO G., LOMBARDI R., MANGIAGLI, S. (2013), “The Tourist Model in the Collaborative Economy: A Modern Approach”, International Journal of Business and Management, vol. 8, n. 7, pp. 1-13.

SCHIEBEL W. (2005), “Entrepreneurial personality traits in managing rural tourism and sustainable business”, in Hall D., Kirkpatrick I., Mitchell M. (Eds.), Rural Tourism and Sustainable Business, Channel View Publications, Clevedon, pp. 287-304.

SHANE S., VENKATARAMAN S. (2000), “The promise of entrepreneurship as a field of research”, Academy of management review, vol. 25, n. 1, pp. 217-226.

SHAW G., WILLIAMS A. M. (1998), “Entrepreneurship, small business culture and tourism development”, in Ioannides D., Debbage K.d. (Eds.) The economic geography of the tourism industry, Routledge, London, pp. 235-255.

STONE I., STUBBS C. (2007), “Enterprising expatriates: lifestyle migration and entrepreneurship in rural southern Europe”, Entrepreneurship and Regional Development, vol. 19, n. 5, pp. 433-450.

VALLONE C., ORLANDINI P., CECCHETTI R. (2013), “Sustainability and innovation in tourism services: the Albergo Diffuso case study”, Eurasian journal of social sciences, vol. 1, n. 2, pp. 21-34.

WILLIAMS A.M., SHAW G., GREENWOOD J. (1989), “From Tourist to Tourism Entrepreneur, from Consumption to Production: Evidence from Cornwall, England”, Environment and Planning, vol. 21, n. 12, pp. 1639-1653.
Published
2016-04-28