L’innovazione dei modelli di business nella sharing economy: il caso italiano del car sharing (The innovation of business models in the sharing economy: the Italian case of car sharing)

  • Riccardo Maiolini
  • Elio Petti
  • Francesco Rullani
Keywords: sharing economy, business model innovation, car sharing, business model, business platform


Purpose of the paper: this paper investigates the phenomenon of the sharing economy, exploring how business model innovation can be used in the car sharing

Methodology: the research was conducted as a multiple case study, with semistructured interviews.

Results: The research contributes to management studies by introducing a theoretical framework for business model innovation in the sharing economy industry. 

Research limitations: being an explorative research, the limitations relate to the lack of generalizability of the cases.

Practical implications: The authors propose a framework that can be adopted by sharing economy startups and companies that want to operate in this industry.

Originality of the study: This paper contributes to the debate on the sharing economy and business model innovation by providing a model for companies operating in the sharing economy and specifically in the car sharing industry.


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