Vol. 32 No. Jan-Apr (2014): L'innovazione per la competitività delle imprese (Innovation for the business competitiveness) - Section I

Articoli

• Sinergie Italian Journal of Management, formerly Sinergie Rivista di Studi e Ricerche

  Claudio Baccarani, Gaetano M. Golinelli

  VII- IX

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• L’imprenditore innovatore come agente dello sviluppo tecnico, economico e sociale (The innovative entrepreneur as agent of technical, economic and social development)

  Alfonso Gambardella

  3-18

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• Cultivating total innovation for operational and adaptation excellence

  Kostas N. Dervitsiotis

  19-31

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• Reputazione e monitoraggio della competizione in tempo reale: le sfide innovative del pricing online (Reputation and monitoring of the competition in real time: the innovative challenges of online pricing)

  Graziano Abrate, Giampaolo Viglia

  35-53

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• IP licensing: how to structure a good deal

  Francesco Baldi, Lenos Trigeorgis

  55-78

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• The open long tail model between new culture and digital technology

  Paola Pisano, Marco Pironti, Ioannis P. Christodoulou

  79-93

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• Innovare l’offerta estendendo il retail brand: il ruolo della fedeltà e della sensibilità a prezzo e promozione (Innovating the offer by extending the retail brand: the role of loyalty and sensitivity to price and promotion)

  Elisa Martinelli, Beatrice Luceri, Sabrina Latusi

  97-114

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• Social media marketing and relationship marketing: revolution or evolution? A first step analysis

  Andrea Moretti, Annamaria Tuan

  115-137

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• Manifattura in transizione (Manufacture in transition)

  Enzo Rullani

  141-152

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• The place is the promotion. The emerging role of selling places and spaces

  Antonella Zucchella, Antonio Fossati

  155-174

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• Consumer’s e-signals Prism analysis: impact and implications for corporate communication strategy

  Paola Signori, Ilenia Confente

  175-191

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• Orientamento imprenditoriale e performance: un’indagine tra le università italiane (Entrepreneurial orientation and performance: a survey among Italian universities)

  Angelo Riviezzo, Maria Rosaria Napolitano

  193-212

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• Integrated management principles and their application to healthcare systems

  Ron S. Kennett, Yifat Lavi

  213-239

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