Vol. 35 No. May-Aug (2017): Management in a digital world: decisions, production, communication

Articoli

• Le tre rivoluzioni del management digitale (The three revolutions of digital management)

  Stefano Micelli

  13-22

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• Digital landscapes. How digitalisation impacts business

  Fabio Cassia

  25-31

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• Towards a new understanding of brand authenticity: seeing through the lens of millennials

  Simonetta Pattuglia, Michela Mingione

  35-55

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• Creative crowdsourcing e dinamiche relazionali nella comunicazione di marketing. Il caso del network di Zooppa (Creative crowdsourcing and relationship dynamics in marketing communication. The case of the Zooppa network)

  Maria Vernuccio, Federica Ceccotti

  57-80

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• Valutare e migliorare la comunicazione digitale per la sostenibilità: un modello operativo per i siti web. (Evaluating and improving digital communication for sustainability: an operating model for websites)

  Alfonso Siano, Francesca Conte, Sara Amabile, Agostino Vollero, Paolo Piciocchi

  81-103

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• Dal CRM al social CRM: uno strumento per incrementare le performance della relazione con il cliente (From CRM to social CRM: a tool to increase the performance of the relationship with the customer)

  Roberto Chierici, Niccolò Gordini

  107-128

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• Creating competitive advantage through knowledge sharing in the digital economy

  Angelo Presenza, Murat Yucelen, Serkan Gurson, Angelo Camillo

  129-151

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• Comunicazione digitale e public engagement. Nuovi approcci strategici per le istituzioni universitarie (Digital communication and public engagement. New strategic approaches for university institutions

  Vittoria Marino, Letizia Lo Presti

  153-173

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• Marketing alliances in digital firms: an analysis of benefits and risks

  Cecilia Grieco, Gennaro Iasevoli, Laura Michelini

  175-197

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• The developing role of telecommunication firms from technology enablers to strategic players in the smart factory

  Paola Pisano, Marco Pironti, Lia Tirabeni, Davide Sola, Giovanni Scarso Borioli

  199-217

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• Exploring visitors’ motivation in heritage festivals. A text analysis perspective

  Andrea Moretti, Michela Cesarina Mason, Francesco Raggiotto

  219-238

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• “Who’s afraid of Virginia Woolf?”

  Jacques M.A. Martin

  241-252

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• La programmazione comunitaria per lo sviluppo territoriale in ottica sistemico-vitale (Community planning for territorial development from a systemic-vital point of view)

  Federica Fotino, Mario Calabrese

  255-276

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• Il ruolo delle risorse intangibili nella letteratura manageriale. Principali linee di ricerca e analisi future (The role of intangible resources in managerial literature. Main lines of research and future analysis)

  Cinzia Dessì, Michela Floris

  277-298

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• Competere attraverso il turismo creativo: un’analisi delle preferenze verso la Sicilia (Competing through creative tourism: an analysis of preferences towards Sicily)

  Sonia Caterina Giaccone, Marco Galvagno, Elisa Di Mauro

  299-318

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• Le cause della crisi d’impresa. Analisi dei fattori di crisi delle grandi imprese in Amministrazione Straordinaria (The causes of the business crisis. Analysis of the crisis factors of large companies in Extraordinary Administration)

  Alberto Falini

  319-342

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