Vol. 42 No. 3 (2024): The Strategic Role of Communication in Management

Articoli

• The Strategic Role of Communication in Management

  Jesper Falkheimer, Emanuele Invernizzi, Stefania Romenti, Alfonso Siano

  1-18

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• The role of strategic communication in driving marketing-decision making

  Mirco Olivieri, Lala Hu, Alessia Anzivino

  21-40

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• Business intelligence and corporate communications A framework for data-driven listening and internal consulting

  Elias Weber, Ansgar Zerfass

  41-60

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• Bridging Corporate Communication and Marketing Narratives for organizational success: How collaboration happens

  Cecilia Casalegno, Chiara Civera, Elena Candelo, Raoul Romoli Venturi

  61-82

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• Data-driven strategic communication for brand identity building: the case study of Capital One

  Francesca Conte, Paolo Piciocchi, Alfonso Siano, Alessandra Bertolini

  83-105

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• The role of strategic communication in facing paracrisis: a multiple case approach in the lab-grown meat industry

  Ginevra Testa, Luca Giraldi, Simone Splendiani

  107-130

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• Antifragile Crisis Communication: An Exploratory Study

  Martina Frizzo, Daniela Corsaro

  131-155

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• Brand activism in search for an ethical communication leader: Vivienne Westwood and the clashes between person and brand

  Rossella Gambetti, Silvia Biraghi, Angela Antonia Beccanulli, Stefania Micaela Vitulli

  157-180

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• Strategic communication and greenwashing. Theoretical reflections and managerial implications.

  Agostino Vollero, Alfonso Siano

  181-199

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• Crafting Clarity: A Textual Framework for Optimizing Strategic Communication in Italian Banking Foundation Mission Reports

  Angelo Miglietta, Emma Zavarrone, Martha Friel, Vittorio Ottaviani, Andrea Sangermano

  201-221

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• Linking Strategic Communication and Sustainability Reporting. Exploring Corporate Websites of Georgian Banks

  Iza Gigauri, Maria Palazzo, Antonella Ferri

  223-246

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• Unlocking the Power of Strategic Communication: A Deep Dive into Industrial Tourism and Engaging Company Openings

  Martha Friel, Grazia Murtarelli, Vittorio Ottaviani

  247-269

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• The strategic role of communication in management and the contribution of corporate museums

  Marta Maria Montella

  271-291

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• Charting the ‘Lunar Alignment’ in Today’s Media Landscape Exploring the Evolving Roles of Italian Strategic Communicators and Journalists

  Chiara Valentini

  293-318

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• Connecting with visually acculturated audiences: A hypermodern perspective

  Ganga Sasidharan Dhanesh

  319-335

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